Many people cheat by using a couple of black hat schemes to rate well in search engines. However, the recent release of Google’s Penguin 4.0 algorithm update will see to it that these people are dealt with accordingly. Even better is the fact that the updates are now in real time. This is the perfect time to hire reputable firms to carry out search engine optimization such as Ryan Deiss and Digital Marketing Post Penguin 4.0.
Benefits of Penguin 4.0 Release
In the past, people who were caught spamming had to wait a couple of weeks or even months when the algorithms would refresh next to assess their links removal status. Conversely, with the real-time capabilities, results are expected to be much faster, making it a significant relief. Expert Digital Marketer Ryan Deiss just like any other adept marketer can confirm how hard it is becoming for the algorithm to be manipulated at scale.
Websites that have great content now have a chance to be awarded instantly. The algorithm makes it possible for Google to understand links better. For example, a gift shop will definitely get more links on Christmas Day, but the same won’t be the case in, let’s say, April. The behavior of links will now be a determining factor of how a site is doing.
The whole SEO community including Ryan Deiss with Ardor SEO services will benefit positively with the latest Penguin algorithm’s real-time version. Any changes made, whether positive or negative, will happen much faster (probably not instantly but most likely daily or even weekly). Whatever mistakes are made with SEO, it is now possible to fix them quickly.
Bad News for Tricksters
Although most people are elated with the release of the Penguin 4.0, the happiness does not extend to the tricksters. Most of the individuals who use black or gray hat techniques will now be caught quite easily and faster. The punishments will be given immediately, making it somewhat a double edged sword.
Previously, if you were caught cheating, the penalties would affect the entire domain. However, Penguin 4.0 is granular. It penalizes the particular pages that have the issues. This is a relief to domain owners since they do not have to suffer the consequences of someone else’s misdoing. Individuals have a chance to fix the penalized pages without losing an enormous amount of traffic like was the case previously.
White hat marketers such as Ryan Deiss from Digital Marketer now have the opportunity to take their SEO expertise to another level. The end users are also beneficiaries of the latest Penguin update since the results they get will be better, and it will solve their issues and answer their questions accordingly.
How to avoid being affected by Penguin 4.0
No one wants an SEO footprint being left on their link building activities. Therefore, it is important to put more focus on brand building other than link building. Ryan Deiss and Digital Marketing Post Penguin 4.0 suggest that you sell your story using your content, knowledge and data-driven analysis. Also, you can intensify your work to your targeted audience by using multiple channels such as paid search, social media, and digital PR.
It is also advisable to audit and monitor the already available links frequently. Similarly, rejecting negative links that may have been built to your site by your competitors is an excellent piece of advice offered by Ryan Deiss and Digital Marketing Post Penguin 4.0 team.